May 10th, 2017
Job Hunting in the Digital Age
Though recruiters and personal relationships remain the most effective means to building your network and securing a new job, using the latest digital mediums can be a great way to supplement your search.
Job hunting has changed in the past decade. Employers have moved away from traditional print advertising to the web. Companies use various forms of social media to find “the perfect fit.” LinkedIn, Twitter and Facebook are surging in popularity as a recruitment tool. Job seekers of all ages are using these tools to aide in the job search process.Recruiters and personal relationships remain the most effective means to building your network or securing a new job. But using the latest digital mediums can be a great way to supplement your search. HR professionals and recruiters use social platforms for recruiting. So, as a jobseeker, knowing how to capitalize on them is essential.
Employers and recruiters are scouring the web for candidates. Thanks to the information available online, they can conduct instant “background checks.” By Googling an individual’s name, employers see personal information on job candidates. From websites and chat rooms to alumni sites and social profiles, the jobseeker’s digital footprint is there.
Using social media to your advantage:
1. Protect your Online Persona
Don’t post anything that you wouldn’t want a prospective employer to see. This includes derogatory comments, revealing or risqué photos, foul language and lewd jokes. These posts are a reflection of a person. Managers want to find employees display all-around professionalism.
Check your profile to ensure it remains professional and appropriate. A potential employer might see it at any moment.
2. Keep tabs on what the Internet has to say about you
Do a Google search and find out what the web has to say about you. This will give you a good idea of how you appear to others online.
If there are items online that are not flattering, you can contact the web page’s controller to try to have it taken off.
3. Create a positive virtual presence
Here are ways to help grow your virtual presence:
– Seek out blogs in your industry or field that interest you
– Become a contributor to a blog hosted by another leader in your industry
– Engage in thought leadership discussions on LinkedIn
-Start your own blog
4. Build relationships
Scour social media sites such as LinkedIn and Facebook. Find out if you know people at companies you want to work for. Or people traveling your ideal career path. Or people above you in position level. Do these people have blogs? Do they post pieces on LinkedIn? Get to know their content and start networking with them. Post a positive comment on their site/page to start a conversation with them. You can also reference a book or speech they gave in your own blog or site. It is likely that the person is monitoring their blog and will respond to you.
While it may not feel fair for information found online to be a factor in the hiring process, it is now part of the norm. See what else you can do to use social media in your job search.
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