January 5th, 2016

Job Hunting in the Digital Age

Job hunting has changed dramatically in the past decade. Companies and job seekers alike have moved away from traditional print advertising to the Internet and its many forms of social media to find “the perfect fit.” Online resources like LinkedIn, Twitter and Facebook are surging in popularity and all age groups are quickly adopting these as tools to aide in the job search process.

Though recruiters and personal relationships remain the most effective means to building your network and securing a new job, using the latest digital mediums can be a great way to supplement your search. And as HR professionals and recruiters embrace these new technologies from a recruiting perspective, knowing how to capitalize on the available digital mediums is essential to a successful job search.

Employers are scouring the web more and more for candidates and, thanks to the information available online, they can conduct instant back- ground checks — most commonly by Googling an individual’s name. Personal information on job candidates is everywhere these days — from websites and chat rooms to alumni sites and more.

Using social media to your advantage:

1. Protect your Online Persona

Don’t post anything that you wouldn’t want a prospective employer to see. This includes derogatory comments, revealing or risqué photos, foul language and lewd jokes.

These are a reflection of a person as a whole and managers want to find employees who have all-around professional characteristics.

Check your profile regularly to ensure it remains professional and appropriate for a potential employer to see should they search and find it.

2. Keep tabs on what the Internet has to say about you

Do a Google search and find out what the web has to say about you. This will give you a good idea of how you appear to others online.

If there are items online that are not flattering, you can contact the web page’s controller to try to have it taken off.

 3. Create a positive virtual presence

Ways to help grow your virtual presence include seeking out blogs in your industry or field that interest you, becoming a member of and contributor to a blog hosted by another leader in your industry, or simply starting one of your own.

A blog is an important component of who you are virtually and, for many, may be as important as your resume.

4. Build relationships

Scour social media sites such as LinkedIn and Facebook to find out if there are people at companies you want to work for, or in your career path and above you in level, who have blogs. Get to know their blog and start networking with them. Post a positive comment on their site to start a conversation with them. You can also reference a book or speech they gave in your own blog or site — it is likely that the person is monitoring their blog and will respond to you.

While over half of the respondents to an Ajilon survey do not feel that it is fair for the information they have online about themselves to be a factor in the hiring process, it is now part of the norm. See what else you can do to use social media in your job search with our white paper: Social Media Opens New Doors for HR Professionals.



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